Know every customer. Group them without SQL.
One customer database across every channel, automatic RFM lifecycle segments, and a visual segment builder with live preview. Target the right people without a data team.
Every order, every channel, one record.
Customer profiles with addresses, favorites, preferences and full history. Online, dine-in, POS and phone, all on the same record.
- Contact details, saved addresses and channel preferences together
- Favorites and full order history across every ordering channel
- Spend summary and visit cadence at a glance
11 lifecycle segments, automatically.
RFM segmentation sorts customers into lifecycle stages: new, active, at-risk, dormant, churned and more. It runs on a real warehouse and stays current, so "who's slipping away" is always answerable.
- Recency, frequency and monetary scoring done for you
- New, active, at-risk, dormant, churned and seven more
- Refreshed nightly on a dedicated analytics warehouse
A visual builder, with a live count.
Compose precise audiences with grouped conditions. Preview the count and a customer sample live, and see distributions before you act. No query language required.
Lifecycle and consent you can trust
Spot the regulars who are slipping away, and message them with consent on record.
See who's at risk
Track each customer's interactions and RFM stage to spot at-risk regulars before they're gone.
Message with consent on record
Per-channel opt-in/out tracking with an audit trail keeps your messaging compliant by design.
Everything in the customer record
Unified database
Every customer, every channel, deduplicated into one record.
Rich profiles
Contact info, preferences and saved addresses in one view.
Full history
Complete order history across online, dine-in, POS and phone.
Favorites
The items each customer comes back for, surfaced automatically.
Saved addresses
Delivery addresses kept on file for faster reordering.
RFM segments
11 lifecycle segments scored and refreshed automatically.
Visual builder
Grouped conditions, no query language required.
Live preview
Audience size, sample and distributions before you act.
Lifecycle tracking
New to churned, so at-risk regulars never slip past you.
Segments power the rest of Tappya
Build an audience once and put it to work across loyalty, promotions and messaging.