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Marketing & Messaging

Reach the right customers, on the right channel.

Localized email, SMS and push templates. Provider config, an approval workflow before send, and a full delivery log. Message your segments with a record of everything that went out.

Email templatesSMS templatesPush notifications
Branded, localized templates

Consistent comms in both languages

Email, SMS and push templates with variables and localization keep your customer messaging on-brand, in English and Arabic.

Templates

On-brand templates, built once

Email, SMS and push templates with merge variables and localization. Your customer messaging stays consistent across every channel and both languages.

  • Email, SMS and push together
  • Merge variables for names, orders and rewards
  • English and Arabic localization built in
Template
We miss you — 15% off
Hi {{first_name}}, here's 15% off your next order.
WhatsAppApproved
EmailLive
SMSIn review
Settings · Channels
Connected providers
WhatsAppMeta Business · WABA verifiedConnected
EmailResend · orders@bunsco.egConnected
PushFirebase Cloud MessagingConnected
The gateway auto-picks a channel per customer from consent + preference, then falls back across the connected providers above.
Channels & providers

Your SMS, email and push, configured

Configure provider credentials per channel so messages go out through your own accounts. Your sender identity, your deliverability.

  • Connect SMS, email and push providers
  • Per-channel credentials and sender identity
  • Messages sent through your accounts
Review before it sends

Approvals keep you compliant

A message approval workflow ensures a human signs off before a send. Nothing goes out to your customers by accident.

ApprovalsPending review
EmailWhatsApp
We miss you — 15% off
To 2,418 lapsed customers · est. 96 EGP messaging credit
Hi {{first_name}}, here's 15% off your next order — this week only.
LM
Awaiting Layla — Marketing manager
Requested by Omar · 4 min ago
Messages · Delivery log
We miss you — 15% off
98.4% delivered
Hala A.WhatsAppRead2m
Omar M.EmailOpened3m
Yara K.EmailClicked5m
Tarek H.PushDelivered6m
Dina F.EmailBounced8m
A record of everything

Sent, delivered, opened, clicked

A delivery log captures the full lifecycle of every message: for audit, troubleshooting and learning what lands.

Coming soon
Reach thousands at once

Bulk actions & campaign analytics

Segment-based bulk messaging and campaign analytics with engagement and attribution are in beta.

Segment-based bulk messaging

Message an entire segment in one send, built on the same segments that power CRM.

Campaign analytics

Engagement and attribution per campaign so you can see what actually drove orders.

Everything inside

Built to message your segments, safely

Every capability you need to reach customers across channels, with localization, sign-off and a full record.

Email

Branded email templates with merge variables for orders, names and rewards.

SMS

Short, reliable SMS templates that reach customers wherever they are.

Push notifications

App push for order updates, offers and re-engagement.

Localization

English and Arabic copy per template, served to each customer in their language.

Provider config

Connect your own SMS, email and push providers, per channel.

Approval workflow

A human signs off on every message before it leaves the building.

Delivery log

Sent, delivered, opened and clicked, captured for every message.

Merge variables

Personalize with customer, order and loyalty data automatically.

Audit trail

A complete record of what was sent, to whom and when.

Works with

Better with the rest of Tappya

Messaging runs on the same customer data as the products you already use.

FAQ

Questions, answered

Yes. Messaging is built on the same segments as CRM, so you can target exactly the customers you want.
Yes. Messages route through an approval workflow before send, so a human signs off before anything reaches your customers.
Marketing & Messaging

Reach your customers, on the right channel

Localized templates, your own providers, sign-off before send, and a full record of everything. Start free.

No credit card required· Email, SMS & push· Approval workflow built in
Marketing & Messaging: Email, SMS & Push | Tappya | Tappya